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World Of Ajax Tour – Boosting the visitors experience

About This Project


Amsterdam ArenA Challenge
How can we boost the visitors’ experience of the World of AJAX Tour in our stadium?


What we did
We designed and implemented a beacon network and mobile app (IOS and Android) that enables the presentation of location based content on the visitors’ smartphones. Together with the ArenA team we designed the digital tour and identified relevant content per location (per beacon). Furthermore we developed a Content Management System for the ArenA team to easily maintain the content per beacon.


Our results
End of March the new digital tour will go live. Along the tour, visitors will be surprised with unique videos presented on their smartphone. All the International guests can select their preferred language and don’t have to miss anything anymore.