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Amsterdam RAI – Creating a digital Wow!

About This Project


RAI challenge
How can we create a digital service experience so great, that AutoRAI visitors and exhibitors will sign up for the 2017 AutoRAI convention?


What we did
Together with our partner Triple IT we designed 9 innovative concepts to attract the target group to the venue and to stimulate interaction between visitors and between visitors and exhibitors at the venue. All concepts were stand alone and integrated using multi media interaction systems like facial analytics algorithms, beacon networks, Hue Lighting, mobile apps and interactive video walls.


Our results
We presented the 9 concepts to RAI management and in an open dialogue management decided to move forward with 2 concepts based on Virtual Reality and Gamification.