200-125 300-115 200-105 200-310 640-911 300-075 300-320 300-360 642-998 QV_DEVELOPER_01 400-101 700-501 117-201 70-696 700-505 600-199 400-351 300-207 TE0-141 100-105

Amsterdam RAI – Creating a digital Wow!

About This Project


RAI challenge
How can we create a digital service experience so great, that AutoRAI visitors and exhibitors will sign up for the 2017 AutoRAI convention?


What we did
Together with our partner Triple IT we designed 9 innovative concepts to attract the target group to the venue and to stimulate interaction between visitors and between visitors and exhibitors at the venue. All concepts were stand alone and integrated using multi media interaction systems like facial analytics algorithms, beacon networks, Hue Lighting, mobile apps and interactive video walls.


Our results
We presented the 9 concepts to RAI management and in an open dialogue management decided to move forward with 2 concepts based on Virtual Reality and Gamification.